With these numbers in mind, more and more dental practices are signing up for internet marketing.
Here are some strategies that have proven to be successful for dentists:
- 1. Your Website – You can’t have an online presence without a website. Your website is the first impression of your practice and your potential patients will use it to decide if they call you or not. If your website is already outdated or is not designed for your specific business model, you could be missing out on new patients. A targeted website design with the right messaging will inspire users to either pick up the phone or fill out your contact form. Let’s not forget about the increasing number of mobile users which means your website needs to be mobile friendly.
- 2. Search Engine Local Optimization – This strategy will help your potential patients find you more easily. A well optimized Google My Business page and Bing Local page is the first step. Next step is to add your business info on the most important local directories. Geo-targeting your website is also an important step in this strategy.
- 3. PPC Marketing – If you want to get the most out of your online advertising budget, your practice needs targeted and results-driven Pay-Per-Click campaigns. PPC Marketing is a fast and effective way to put your business in front of your potential patients. You are essentially paying to have your business show up in the results on major search engines. However, without the right strategy, your ads may not show at all or they could be shown to the wrong audience, wasting your budget.
- 4. Online Reviews – With 90% of online users looking up business info before making a buying decision, online reviews are crucial. Online reviews will help build your online reputation which in turn will encourage patients to book your services.
- 5. Social Media Marketing – You’ll be surprised by how fast a social media marketing campaign can take hold when you have a well-thought-out strategy in place. Having a social media presence will connect your dental practice with new potential patients and help retain existing ones.