You know what makes your dental practice great, but does your website communicate your message clearly? Your online presence can be the most powerful tool you have for driving leads and bringing in new patients. It’s all about a custom design that’s engineered specifically for dental practices.
We can help you stand out by creating a lead-driven website backed by custom digital marketing strategies. If you are ready to bring in new patients, contact My Digital Dentistry today.
Why does My Digital Dentistry work exclusively with dentists? We understand that the dental profession is not like every other occupation. Working solely with dentists around the country allow us to develop proven strategies and devote our time to helping dental professionals succeed.
Great website design combines fashion with function to create a better user experience for your visitors and drive more high-quality leads. In your line of work, building trust quickly is the single most important factor when it comes to turning visitors into patients.
A website that is outdated, confusing or hard to navigate will only hinder your practice. Ask yourself these questions and give us a call if you are serious about attracting new patients.
We only create custom designs. That means no templates. Ever. You don’t have a cookie cutter practice, so why would you want a cookie cutter website? Only a custom website will provide the looks and advanced functionality you need to grow your practice.
More than half of all internet users access the web from a mobile device or smartphone. If your website is not optimized for mobile, digital marketing will become an uphill struggle. At My Digital Dentistry, we create custom websites optimized to perform well across all devices, mobile and desktop.
Your website’s code is like the engine under your hood. Every line of code not only needs to perform an essential function, but work in harmony with every other line of code. It’s the difference between having a finely-tuned machine, or a gas-guzzling clunker with loose bolts and extra parts clanging around.
We custom design and develop websites because it allows us to build the site you need to attract visitors who are serious about becoming a patient. Your site will load faster, function better and be found more easily by major search engines like Google and Bing.
Patients Are Searching for Your Services Right Now. Can They Find You?
Nearly 60% of dental patients say they found their current dentist by searching on Google or Bing. That’s double the response from print ads, social media and dental referral companies. If you aren’t showing up, you are missing out on a lot of new patients.
There’s no magic bullet when it comes to getting to the top of Google and Bing. The truth is, it takes time and commitment. That’s why we take a two-tiered approach to search engine marketing to ensure potential patients start seeing you right away.
Our Google Certified Adwords strategists will set up and manage a Pay-Per-Click campaign that will have your practice showing on the front page of Google search results right away. This form of advertising connects you with future patients at the very moment they are searching for your services.
Of course, you also want to rank organically when people are searching for your service. Organic rankings are not only highly trusted, but don’t cost your practice money with every click.
You need new patients right now. SEO takes time. Launching a PPC campaign provides the benefit of instant, relevant traffic. Meanwhile, we work to continuously optimize your entire website to get you ranking organically.
You’re probably familiar with the term search engine optimization, or SEO. The goal, to put it simply, is to rank higher in major search engines for specific search terms. A successful SEO campaign connects dental practices with the people searching for their services.
Studies show that more than 40% of potential dental patients consider location to be a determining factor when it comes to choosing a dentist.
My Digital Dentistry will hyper-focus your local SEO campaign so potential patients in your service area will find your practice online. That means you’ll not only rank higher in the organic search listings, but show up on Google and Bing map listings as well.
Submitting to directories is a crucial aspect of showing up in search engine map results. We find the most relevant and high quality directories to help your rankings grow. Localized and optimized landing pages allow you to connect with your ideal audience in specific locations and also help search engines determine your primary service areas.
Effective on-site optimization is built into the very foundation of your website. It starts with clean coding that is easily crawled by search engine bots. Other factors include:
Optimizing your website for search engines makes it easier for your practice to be discovered by those searching for your services.
Effective SEO also requires proven off-site SEO strategies that will grow your authority and online presence while helping you rank higher in search engines. It starts by using “white hat” content marketing methods to encourage reputable, highly relevant websites to link to your website.
Search engines look at links as recommendations. When a high-quality website or blog links to your site, it is telling Google and Bing that your website is considered a valuable resource. On the other hand, links from irrelevant or low quality websites could actually hurt your SEO efforts.
That’s why it is vitally important to hire a digital marketing and design firm that focuses exclusively on marketing for dentists. We’ve worked hard to develop relationships with highly respected webmasters who will help build your authority online.
Learn not only what aspects of your campaign are succeeding, but why. My Digital Dentistry believes you should have easy-to-understand reports that highlight the success of your marketing campaign along with new opportunities to grow further.
Get regular updates about which terms your practice is ranking for. You’ll see improvements month after month.
You won’t just generate more leads, you’ll generate higher quality leads. That means the people landing on your website are serious about finding a dentist.
Contact My Digital Dentistry today to schedule your free consultation and website audit. We’ll take a look at several important factors.
Other firms charge $1,000 or more for such in-depth audits. We’ll do it for free. Just fill out our form online or call (844)568-0012 to set up your consultation.